I love this colour. It is the perfect mix between a light burgundy red and a purple. It also is not too warm or too cool and I think that this colour would look gorgeous on all skin-tones.
At first, I did find it a little tricky to apply. I found that I had to apply a blob of product and not blend it out too much otherwise the brush would just pick it up straight away. Once the product started to dry or you had enough on the lips, it blended out much better.
It dried relatively quickly and gives a gorgeous matte finish. It did dry a little darker but not too much. In terms of how comfortable it felt on the lips, I wear a lot of matte lipsticks so I don't mind the drier finishes. It is not the driest liquid lipstick formula that I have in my collection but it does feel a little dry on the lips. It reminds me of the texture of the Barry M Matte Me Up liquid lipsticks.
Now I always find with all of the liquid lipsticks that I have tried, darker colours are always going to last longer than paler colours on the lips. It did not come off whenever I took a sip of water and even when I had dinner, it was only really in the middle where it would come off the most. When I then reapplied after food, it did not feel like I had loads of layers of liquid lipstick - but I still did have the problem of having to make sure I did not swipe the brush across my lips.
Overall I did like this liquid lipstick. Whilst it was a little fiddly to apply, it lasted really well and I was quite happy to wear it the whole day. It's also only £8 which I think is pretty decent price for a liquid lipstick.
So these are my first impressions of the INC.redible Matte My Day liquid lipstick in Fake It Till I Make It. There are so many other products from the range that I want to try so let me know if you would like to see that!
Also as usual, if you have tried this, let me know your thoughts in the comments
Ellyn xx
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