Obsession Alert: Superdrug Simply Pure Hydrating Serum



When I was in high school, skincare was all about getting rid of spots. I have always been quite lucky in that my skin was never prone to acne and I would only ever get the one occasional spot. This meant that I never really had a skincare routine because it was always advertised to me that skincare was for spot-prone skin.

Since then, my skin has become very dehydrated and takes in moisture like nobody's business. I have tried many skincare items but never felt a great love for any of them. Recently, I have been reading and watching posts by beauty journalist Sali Hughes and she inspired me to start looking for specific ingredients in skincare rather than what the product says it is for. Sali also raves about the Superdrug Simply Pure Hydrating Serum which is perfect for dehydrated skin and I am absolutely obsessed with it!

The standout ingredients in this serum which makes it perfect for skin that needs that extra bit of hydration is sodium hyaluronate and ceramides. Sodium Hyaluronate is a salt that is derived from hyaluronic acid and has all the same benefits but is more easily absorbed into the skin. Hyaluronic acid is perfect for dehydrated skin as it can hold lots of water. The serum also contains a blend of ceramides. Ceramides are great for their water-retention capacity and when in skincare, ceramides help to provide replenishing and restoring benefits. According to the skincare website Paula's Choice; ceramides also work best in skincare when combined with fatty acids, cholesterol or other replenishing ingredients and this serum contains cholesterol so in terms of ingredients and making a product work for dehydrated skin - Superdrug have done well!

It felt like I could feel the hydration seeping into my skin as soon as I used it and with daily use in the morning and evening since purchasing, I can already notice a huge difference in how my skin feels. I would often get a very tight feeling in my skin after washing my face, even with just water and from using this serum, that feeling has gone away. I am still looking for a moisturiser that I will love just as much as this but for now, this skincare item is my life!

The serum is also suitable for vegetarians and vegans, is cruelty free and costs less than £3! It is available from the Superdrug website and should be stocked in most stores!

Ellyn xx


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